Studio status board
Welcome back, Rely, Claire, and Ysa.
A live read on the three campaigns in motion right now - where each one stands, what is due next, and the notes you need before the next handoff.
Overview
ALB | Holiday 2026
End-to-end holiday campaign, from concept through go-live.
Campaign Concept
Direction locked: warm, gift-forward storytelling with a small hero product set. Mood and tone signed off.
Planning for the shoot
Building the shot list, casting brief, and location options. Vendor quotes still coming in.
Official Shoot
Two day studio booking pending the final shot list and crew confirmation.
Editing
Retouch and color pass once selects are in. Holding a one week turnaround.
Influencer Campaign
Shortlist of creators drafted. Outreach starts after the hero assets are approved.
Campaign live Date
Hard launch across paid and owned channels. Everything ladders back to this date.
Oct 14, 2026
ALBERTO | Margate World
Pre-production for the Margate World story. Tight June to July runway.
Finalize Margate World mood board
Seaside palette and texture references nearly there. One round of edits left before sign-off.
Jun 26, 2026Review fabric and material samples
Samples shipping from two suppliers. Checking hand-feel and color against the board.
Jun 29, 2026Brief photographer and stylist
Kickoff call once the mood board and materials are locked. Sharing references in advance.
Jul 3, 2026
ALB | Fall Winter 2026
Design through production sign-off for the Fall Winter collection.
Finalize design concepts
Core silhouettes chosen. Tightening the colorway story before the materials handoff.
Jul 7, 2026Source materials and suppliers
Comparing lead times and minimums across three mills. Sustainability check in progress.
Jul 14, 2026Approve production samples
Final fit and quality review. Greenlights the production run for the season.
Jul 28, 2026